Reverend Mark Ball of Canterbury Anglican parish asked for assistance with his new outreach program. Reverend Ball's ultimate goal is to establish a new workplace chaplaincy, so capturing him and fellow spiritual leaders on the high street and interacting with local business owners became the idea of the photo-shoot. The trio of photographic subjects were certain about the informal yet contemporary character the photos should have. The photos were passed onto the web designer, and the workplace chaplaincy website should be completed soon.